This project's aim was to enhance the user's experience and overall feeling of delight and awe when landing on Easton Cycling's Product Landing Page's. With a mission to create desire for the products and make them feel larger than life, elegance and a feeling of premium refinement in the details were a must.
Easton is a high-end brand carrying premium road biking components for elite and competitive riders. Easton has always carried an heir of sophistication and prestige that comes with the price. Yet, Easton's riders embody authenticity and passion for their road biking pursuits.
Brand Identity & Website Design
Art Direction, Brand Identity, Web Design, Style of Photography