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Tired of pretty sites that don’t perform? Ask these 5 questions before you hire a web designer — or risk paying big for something that flops.
Hiring a freelance web designer can either be the smartest move you make for your brand—or your most expensive mistake. The difference comes down to knowing what to ask before the contract is signed. With 15+ years in the branding and web design world, I’ve seen the behind-the-scenes of both high-performing builds and client horror stories. In this article, I’m giving you the 5 must-ask questions that will help you spot the pros, avoid the fluff, and get the kind of website that actually converts.
Ready to skip the headaches and hire like a pro? Let’s dive in.
A designer who can’t clearly walk you through their process? 🚩 Major red flag. Either they don’t actually have one—or they’re trying to stay vague so they can quietly pad the hours and overcharge you.
My process is the opposite: hyper-transparent and fixed-price from day one. No endless sales calls. No mystery pricing. Just a clear roadmap you can watch unfold. I send live Figma links as I design, so you see real-time progress, not just a polished final file. Then I build in Webflow with a private staging link so you can preview every step of the dev—before anything goes live.
Most freelancers hide behind vague timelines or agency fluff. I let you watch the whole thing unfold, give feedback as we go, and stay looped in without ever needing to chase me down. That kind of access isn’t standard—it’s senior-level care.
Want to see the difference transparency makes? View my Webflow Design Package
Great design depends on great communication. If your freelancer doesn’t have a system for daily or weekly check-ins, project updates, and change requests, things can fall apart quickly. I run all my projects through Slack and Loom, giving you a direct line to ask questions, drop feedback, or ping me in real-time—no account managers or layers of delay. You see everything as it’s built and get to be as involved as you want.
This is one of the key reasons my clients stay stress-free. Check out my process for full transparency on how we’ll work together.
Many freelancers only offer design or dev—not both. That means extra vendors, more handoffs, and more room for things to break. I offer both Figma design and Webflow development, which means your project flows from concept to completion under one roof—with zero translation errors or delays.
Because I’m the one designing and building, there’s no need to re-explain how things should move, feel, or function. The design intention stays fully intact all the way through to launch. You get faster timelines, fewer revisions, and no need to "teach the dev" how to interpret the design. It also means I’m thinking about performance, responsiveness, and CMS strategy while designing—not patching it on after the fact.
This kind of seamless execution is rare, and it’s a huge win for clients who want a polished, high-performing site without the slowdowns, misfires, or surprise costs that come from juggling multiple contractors.
Learn more about my custom brand + web packages.
Let’s be honest: most clients don’t want to “manage” a website—they just want to be able to make small updates without breaking things. That’s why I build everything in Webflow. You get a powerful, visual CMS that lets you change copy, swap images, update blogs, and manage content without needing a developer.
Better yet, I hand off a personalized video walkthrough so you (or your team) always know how to manage your site with confidence and can reference it anytime. No clunky dashboards. No plugin updates. Just full freedom.
Want a site you actually own and understand? This package was built for you.
Pretty mockups are easy. What matters is the strategy behind the build—why it works, how it converts, and the story it tells. That’s why my case studies don’t just showcase visuals—they walk through the creative direction, tech stack, and thought process behind each brand and Webflow build. Every example is intentional, performance-driven, and built to elevate business goals, not just aesthetics.
From branding to Webflow builds, the experience when working with me isn't just smooth — it's standout. Clients consistently say the process feels effortless on their end, because everything runs like clockwork behind the scenes. With clearly mapped milestones, progress check-ins, and straightforward delivery timelines, there’s zero confusion about what’s happening when — and projects stay on time, without compromise.
But it’s not just about efficiency. The real magic? Most clients say it feels like their vision finally clicked into place. The creative direction feels dialed-in. The energy is contagious. And the final product doesn't just meet expectations — it blows them out of the water. One client said the brand “popped like a neon sign in Times Square.” Another said Tina “just GOT IT” and kept delivering work that went way beyond expectations.
Curious what that sounds like straight from the source? Read the reviews and browse real client builds.
When you hire a freelance designer, you're not just buying a website—you’re investing in the future of your brand. Ask smart questions. Expect clear answers. And don’t settle for vague promises or shiny mockups with no substance.
Want to work with someone who treats your brand like their own? Book a call with me and let’s talk about building something powerful together.
